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About Us

Who we are

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Flooring America is locally owned and operated by regional experts. By shopping at Flooring America, you’re supporting your community, and you’ll enjoy personalized service that you won’t find elsewhere.
Family owned and operated is the true definition of Arrow Floor Covering. In 1968, Ed Strickler opened the doors of a family run floor covering business with both sons working as installers, and his wife, daughter, and daughter-in-law working in the office. He understood what it meant to have great help. Ed & his wife Josephine retired in March of 1989, with their son Ron and his wife Karen taking over the operation of the business. Although, years have passed and products have changed Arrow’s building blocks remain the same. Ron began working with his father in 1968, by sweeping the side walks and doing general maintenance while still attending Turlock High School. He moved to full time status in 1971 and completed journeyman level achievement in installation by 1973. For the next 10 years, Ron worked diligently in installation, including such surfaces as vinyl, hardwood, and other related products. Ron’s transition from installing to sales began after it was time for him to fill the position his father would later leave. Now days, you can find Ron managing things at Arrow, as well as his daughter Lauren who is third generation along with her husband Travis. Although there are no plans of Ron retiring in the near future, the family delights in sharing the work load together. Arrow’s passion for old fashioned values and cutting edge technology has also been a priority. Customers benefit from numerous payment options, including in house credit options. In addition, Arrow is one of the few floor covering stores that still offers in house per hour installers who are certified in trusted installing techniques. We know in these times, everyone is searching for that perfect fit between contractor and home owner. Please keep us in mind for your next household project! Arrow Floor Covering became a member of Flooring America a leading coop flooring retail group made up of other flooring stores, our membership in this 500-store nationwide buying group guarantees you low prices on thousands of carpet types and other flooring options backed by the most solid warranties in the floor covering industry.

Proud To Be Locally Owned

When you support a store that is locally owned and operated like ours, you know that we understand your needs better and will take care of you at every step. You know you can trust us with your home improvement projects because your neighbors have — just read their reviews.

Empowering Communities

We’re proud to be part of a strong cooperative that invests in our community, sustains family businesses, bolsters our local economy, and supports friends and neighbors.

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We Provide A Better Shopping Experience.

By coming together, local Flooring America stores are also able to benefit their customers with resources they wouldn’t have individually. They have access to an extensive selection of the finest flooring available, including hardwood, carpet, luxury vinyl, tile, laminate and more. Incredible buying power makes it possible to offer these high-quality floors at surprisingly affordable prices.

Products Offered At This Store

Our Location

Arrow Floor Covering, Inc.

110 A Street
Turlock, CA 95380

Monday - Friday

9:00AM - 4:00PM